Russell Hobbs unveils giant kettle installation at Westfield
By James Herring on Thursday, May 1, 2025
Russell Hobbs is making a statement in Westfield White City with a striking outdoor ad to launch its new ‘Calm Kettle’.
The special-build installation features a giant 3D version of the kettle itself, integrated into the word ‘RELAX’ on the billboard.
The campaign is the brand’s first foray into out-of-home builds and was developed by Leeds agency Ponderosa, with media handled by Wavemaker North.
Aimed at promoting moments of calm, the ad highlights the kettle’s key features – soothing lights and gentle sounds – with supporting copy that reads: “Calm Kettle with soothing lights & sounds for a moment of me-time.”
An eye-catching presence in one of London’s busiest retail spots, inviting shoppers to pause – if only for a moment.
