Madame Tussauds sticks a Greggs sausage roll in the hall of fame

Greggs just secured the most British brag of all time: its Sausage Roll has been enshrined in the hall of fame.

Today Madame Tussauds London unveiled its latest addition, and it’s not a Hollywood A-lister or a royal this time.

It’s a flaky pastry tube that’s graced millions of hands, high streets and hangover mornings across the UK.

In honour of National Sausage Roll Day (mark your calendars for June 5), the Greggs Sausage Roll now stands proudly in the museum’s Culture Capital Zone alongside icons like David Attenborough, Stormzy and Shakespeare.

Crafted with the same meticulous detail as your average Beyoncé waxwork, the roll went through the full Madame Tussauds rigmarole – plaster moulding, clay sculpting, wax casting, and hand-painting.

Artists apparently examined dozens of actual sausage rolls to nail the flake factor.

The finished piece rests like royalty on a velvet cushion, with a commemorative plaque and plinth that screams “pastry royalty.”

It is the first time a food item has been given the full waxworks treatment, but honestly, it tracks.

With over a million rolls sold daily and a solid six-year reign as Britain’s favourite snack, the Sausage Roll’s celebrity status has long been confirmed.

Taylor Swift reportedly requested them backstage for her UK Eras Tour, and Kiefer Sutherland sang its praises on national TV.

The campaign was devised and delivered by Here Be Dragons.

Rosin Currie, CEO at Greggs, said: “We’re thrilled that Madame Tussauds London has chosen to honour the Greggs Sausage Roll in such a unique and iconic way. It’s a true celebration of a national favourite, and we couldn’t think of a more fitting tribute in the lead-up to National Sausage Roll Day. Seeing our Sausage Roll receive the celebrity treatment is a proud and slightly surreal moment for all of us at Greggs.”

Greggs has made a habit of turning humble carbs into cultural moments – remember the vegan sausage roll chaos of 2019? Or the 2021 collab with Primark that led to people queuing round the block?

The nation has spoken, and flaky meat tubes are the real icons now.

Food & Drink