Burger King turned radio static into a reminder of its flame-grilled flavour

That crackly, in-between-stations radio static? Burger King just found a new use for it.

In a campaign called “Flaming Grill Radio,” the brand transformed silent FM frequencies into something a little more flavorful.

Instead of dead air, listeners in Colombia, Argentina, Chile, and Ecuador heard the familiar sound of meat sizzling on a grill.

The idea was to reinforce Burger King’s flame-grilled identity by tapping into an unexpected audio cue one that resembles the brand’s signature cooking method.

It’s a clever twist on the brand’s ongoing strategy to spotlight its flamed grill credentials.

Kudos to Proximity BBDO Colombia, Sancho BBDO and production company Celeste Films.

 

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