Burger King France hijacks McDonald’s launch
By James Herring on Thursday, May 15, 2025
Burger King France hijacks the launch of a McDonald’s restaurant in the town of Firminy in the Loire.
The burger giant, aided by Saatchi & Saatchi France, reversed a branded truck outside a McDonald’s, turning the iconic “M” logo into “Mmmmh Burger King.”
The rivalry is real.
