WWF Denmark highlights impact of consumerism on animal habitats

Ai designer Nikolaj Lykke Viborg created a series of ads for WWF Denmark.

The ‘hidden cost’ campaign highlights habitats of many animals are being destroyed to make room for the production of food, makeup and other consumer goods.

Nikolaj says; “I’ve tested how to use AI to create emotional and visually strong ads that could be reminiscent of something you’d see in a real campaign. Everything is done directly in ChatGPT without subsequent editing – from idea to image – with 100% focus on storytelling and visual impact. This is an example of how AI can be used creatively – not as a replacement for humans, but as a tool to quickly put important messages into play.”

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