Heineken taps Joe Jonas to help the world go ‘Social Off Socials’

★★★★☆

Heineken is taking aim at digital burnout with its new global campaign “Social off socials”, created by LePub, and fronted by Joe Jonas.

The campaign invites people to unplug and rediscover the joy of real-life hangouts—no screens, no scrolls, just actual socialising.

To get the message across, Heineken enlisted a mix of creators including Dude with Sign, Lil Cherry, and Sherlina Nyame to poke fun at life without social engagement.

Grounded in research that shows adults spend nearly six hours a day on phones, Heineken is flipping the script—offering real-world experiences instead of endless digital noise.

With laughs, beats, and a strong message, Heineken reminds us: the best moments happen face-to-face.

roll the biggest list of credits ever seen…

HEINEKEN

Bram Westenbrink – Chief Commercial Officer

Nabil Nasser – Head of Global Heineken® Brand

Daniela Iebba – Heineken Global Brand Strategy and Communication Director

Alexander Drake – Global Communications Manager – Heineken® Brand

Beatrice Jordão – Global Communications Manager – Heineken® Brand

Rutger van der Stegen – Global Head / Director BTL Marketing Heineken® Brand

Bram Reukers- Head of Digital Advertising

Maria Mihaylova – Global Digital Manager

Emily Geisemeyer – Digital Innovation Specialist

Jonathan O’Lone – Head of Brand and Consumer PR

Magdalena Nowrot-Babik – Senior Strategic Insight Manager

LEPUB

Global CEO LePub, CCO LePub Worldwide: Bruno Bertelli

Global Chief Creative Officer: Cristiana Boccassini

Global Co-Chief Creative Officer: Mihnea Gheorghiu

Global Executive Creative Director & Chief Invention Officer: Andrey Tyukavkin

Executive Creative Director: Eoin Sherry

Executive Creative Director: Felipe Ferreira

Creative Director: Corina Patraucean

Creative Director: Rainor Marinho

Senior Copywriter: Cristiana Candido

Senior Art Director: Ines Mota

Art Director: Flavia Conti

Art Director: Christopher Jones

Copywriter: Zelda Ridgway

Junior Art Director: Martina Desantis

Junior Copywriter: Valentina Ferrara

Junior Designer: Peter Sjo

Global Client Service Director: Shirine Aoun

Client Service Director: Ilaria Castiglioni

Group Account Director: Giulia Melegati

Account Supervisor: Filippo Baldi

Account Manager: Sara Margheritta

Account Executive: Chiara Allievi

Global Head of PR & Communication: Isabella Cecconi

Senior PR Manager: Eleonora Botta

PR Coordinator: Alessia CornaliHead of Digital Production: Vittorio Cafiero

Chief Strategy Officer: Sol Ghafoor

Groupe Strategy Director: James Moore

Global Data Strategy Director: Ilko Petkov

Data Strategy Director: Andrea Battista

Trend Analyst: Hanna Janasik

Data Translator: Tumay Mavi

Social Media Analyst: Alberto Mura

Junior Digital Ethnographer: Michelle Bonciani

Strategist: Aneta Junkova

Strategist: Thiago Jorge

Communication strategist: Manali Duddalwar

Social Lead: Tatiana Katsai

Chief Production Officer: Francesca Zazzera

Head of Video Production: Anna Sica

TV Producer: Tania Dal Pra

Digital Producer: Mirella Andreoli

Post-Producer: Sabrina Sanfratello

Art Buyer: Caterina Collesano

Production & Print Manager: Daniela Inglieri

Production & Print Manager: Tina Paolella

Digital Producer Supervisor: Simona Caldarini

Digital Art Director: Ariberto Anastasi

Film:

Production company: Pretty Bird

Director: Bradley & Pablo

Producer: Neil Andrews

Head of Production & EP: Fiona Bamford-Phillips

Managing Director: Emily Rudge

Production Manager: Rachael Donson

Director of Photography: Nico Poulsson

Post Supervisor: Phillip Oldham

Production Designer: Will Boyes

Local Service Production: MR Films, Cape Town

MR Films Executive Producer: Earl Redcliffe

MR Head of Production: Kabelo Seane

MR Films Producer: Mel Charrington

Costume Designer: Julie Vojtovics

Casting Director: Thomas Hammond @ Hammond & Cox

DC Editor: Dan Sherwen @ Ten Three

Digital:

Director: Meghan Daniels

Producer: Benedict Turnbull

DOP: Nick Burton-Moore

MR Films Producer: Valentia Fisher

Post production:

Head of Post-Production (Prodigious): Alfredo Beretta

Post-Producer (Prodigious): Camilla Colabona

Editor: Fabrizio Squeo

Editor: Andrea Besana

Editor: Lorenzo Casati

Editor: Antonio Civilini

Editor: Alessandro Maffioletti

Editor: Luca Fornaciari

KVs

LePub

Head of Art: Andrea Ferlauto

Associate Creative Director: Giuseppe Vescovi

Senior Designer: Fabio Iacomino

Designer & Art Director: Niccolò Campanini

Junior Designer: Marcello Tarro

Production: CANADA

Photographer: Lou Escobar

Executive Producer: Maria Vives

Producer: Laura Lepre

Prod. Coordinator: Silvia Fernández

Product Specialist: Pau Arregui

Lighting Designer: Jaime Salom

Digi Tech: Niels Jansen

Set Designer: Mario Serrano

Stylist: Jill Gattegno

Retouch: Digital Art Studio

Post Production Coordinator: Javier Botella Pérez & Marina M. CampomanesRDL Worldwide – Hero talent agency

Founder & CEO: Romilda De Luca

VP – Film, TV, & Partnerships: Kassandra Piligian Veltri

VP – Partnership & Events: Valerie De Luca

Production Coordinator: Jordan Johnson

Marketing Coordinator: Grace Swierenga

The Romans – Global PR & Co-ordination

Managing Director: Kate Brazier

Senior Associate Director: Liam O’Brien

Senior Account Director: Sophie Lambert-Russell

Senior Account Manager: Leigh Brian

Creative Director: Dan Roberts

Billion Dollar Boy – Influencer agency

Thomas Walters: Chief Innovation Officer

Piet Southey: Head of Clients

Group Account Director: Sami Westwood

Senior Account Director: James Silverstone

Account Manager: Taylah Lowe-Allen

Executive Global Creative Director: Alex Williamson

Midweight Creative: Jack Donaldson

Global Talent Partnerships Director: Sophie Crowther

Global Director of Business Affairs: Christina Drollas

Global Business and Commercial Affairs Manager: Tom Grahamslaw

PR Director: Laurence James

Sunshine & Sausages – BTL

Partner: Jeroen Huisman

Account Director: Sofia Moreno Coca

Account Director: Rowi Arnold

Creative Director: Diederik Van Kollem

Art Director: Joris Verwiel

Art Director: Siebe Kruize

Art Director: Devon Murray

Dentsu – Media

Global Strategy Partner: Simon Bielby

Global Strategy Director: Elio LaGrua

Global Account Director: Milo MeulenkampEurope regional Lead – Heineken: Fagan Hughes

Global Media Strategy & Planning director: Cristel van de Ridder

Global Media Strategy & Planning director: Marie Boucaut

Partnerships Manager: Julie Le Houezec

Boomerang – Amplify team:

Client Service Director: Sebastiaan Poublon

Digital Content Lead: Daria Iakovenko

Executive Digital Producer: Vic Krens

Lead Digital Producer: Nina Visman

Senior Digital Producer: Peirou Li

Post-producer: Yulia Vinchon

Launch Event

Heineken US

Betsy Paynter: Senior Brand Marketing Manager

Joshua Egan: Senior Brand Director

Guilherme de Marchi Retz: Heineken Marketing SVP

LePub

Creative Supervisor: Angela Celano

Creative Supervisor: Matteo Gemelli

VP Executive Producer LePub NY: Courtney Trent

Articulate: US Event Production & PR amplification

Founder: Moira Breslin

Head of Global Partnerships: Tiffany D’Aurizio

Media Manager: Laura Plunkett

Producer: Lauren Bruss

Project Manager: Emma Collins

Project Coordinator: Isabella York

Talent and Influencer Lead: Eva McBride

MBooth: US PR amplification

Senior Account Oversight: Sally Alfis

Head of Influencer: Tom Lorenzo

Corporate Lead: Mike Loughran

Account Lead: Alex Williams

Media Relations Director: Francisco Aguirre

Senior Account Executive: Nicole FiorilloSenior Account Executive: Theo Luterman

Influencer Lead: Marcela Ibarra

Influencer Support: Sydney Shea Byalick

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