Spike Jonze and Pedro Pascal team Up for Apple’s stunning AirPods 4 Ad
By James Herring on Wednesday, March 19, 2025
Apple has just dropped a five-minute masterpiece for the launch of AirPods 4, and it’s mesmerising.
Directed by Spike Jonze and starring Pedro Pascal, the film is a visually striking exploration of music’s transformative power.
The campaign was created with TBWA\Media Arts Lab, Los Angeles
The ad follows Pascal’s character as he copes with a painful breakup.
But when he activates the AirPods 4’s Active Noise Cancellation (ANC), his cold, grey reality shifts into a vivid, dreamlike world.
Music takes over, and he seamlessly moves between the contrasting emotions of heartbreak and healing.
Choreographed by industry powerhouse Tanisha Scott, Pascal’s fluid dance journey is amplified by a dynamic ensemble of dancers.
With a soundtrack blending Guitarricadelafuente’s soulful ‘Conticinio’ and the high-energy beats of Sam i’s ‘Perfect,’ Apple’s latest film is a moving experience.
Jonze once again proves his magic with Apple, following his 2018 HomePod hit, ‘Welcome Home.’
