Satirical PETA ad promotes ‘My First Animal Lab’ toy
By James Herring on Tuesday, March 18, 2025
PETA’s latest campaign isn’t pulling any punches.
In a bold, gruesome, and undeniably unsettling ad, the animal rights group challenges the U.S National Institutes of Health (NIH) and its justification for animal testing.
The spot, styled like a ‘90s toy commercial, features a disturbingly cheerful child playing with a fictional “My First Lab Animal” kit mimicking real, taxpayer-funded experiments on animals.
As a saccharine jingle chirps, “It’s the toy that toys with life!” the dark reality of animal testing clashes with the ad’s colorful, carefree aesthetic.
PETA’s hard-hitting satire aims to spark outrage and force a conversation about the NIH’s practices.
The ad debuts today on FOX News, TV Land, MTV and Adult Swim.
Love it or hate it, this ad is impossible to ignore.
Produced by Golden LA and creative director Christian Carl with Fons Schiedon directing.
