Oat Cult brings pagan horror to breakfast time
By James Herring on Tuesday, March 25, 2025
A new ad campaign from overnight oats disruptor Oat Cult is bringing pagan horror to breakfast time.
Created by creative agency Insiders, the launch film is a dark love letter to cult cinema, blending pagan rituals, horror homages and British humour in a surreal ode to probiotic oats.
The black-and-white spot follows a sleepy man preparing his Oat Cult breakfast in a remote cottage, only to be lured into an eerie, oat-filled ceremony reminiscent of The Wicker Man and Midsommar.
Breakfast has never been this weirdly wonderful.
