Nike’s “So Win” anthem celebrates power of sport
By James Herring on Wednesday, February 19, 2025
Nike unveiled its new brand anthem, “So Win”
The brand describes the platform as a celebration of the power of sport — harnessing Nike’s talent roster to encourage all athletes to ‘block out the noise, dig in and let their hard work speak for itself.’
Nike athletes featured in the Wieden & Kennedy campaign are Jordan Chiles, Caitlin Clark, Sabrina Ionescu, Sha’Carri Richardson, A’ja Wilson and Sophia Wilson.
