Billy Crystal and Meg Ryan reunite for Super Bowl ad

Billy Crystal and Meg Ryan have recreated ‘that scene’ from the 1989 movie ‘When Harry Met Sally scene’ for a new ad.

The spot for Hellmann’s mayonnaise will air during the Super Bowl – created with agency partners VML, Mindshare and Edelman.

“This year, we’re tapping into nostalgia and the timeless appeal of Hellmann’s, which has been a part of so many flavourful moments since 1913,” said Jessica Grigoriou, SVP Marketing, Condiments, Unilever North America. “Much like the Big Game and classic rom-coms, Hellmann’s brings people together to enjoy life’s simple pleasures like a deliciously creamy sandwich. Whether you’re in an iconic deli or your own kitchen, Hellmann’s brings out the best.”