Oslo – is it even a city? by Visit Oslo

Internet pile-on turns KitKat theft into a marketing win for Nestlé

KFC leans into absurdity with pickle-filled puffer jacket drop

Cadbury turns Creme Egg rituals into a playful product with the GooTool

IKEA turns loyalty into a playable experience

‘Call a boomer’ service puts students in direct line to lonely seniors

IRN-BRU turns new can designs into free tattoos for fans

Coca-Cola finds a way into football stadiums where red is off limits

The week’s best brand campaigns

Cushelle creates flushable magazine

Clue spotlights the £20k reality of menstruation with ‘Cost of Bleeding’ campaign