Paramount’s new movie gets a mean marketing boost

Paramount’s new Mean Girls movie gets a genius marketing boost with its latest OOH campaign.

Buses in California feature the burn, “Look Both Ways, Regina,” in bright pink lipstick – a nod to Regina’s iconic bus scene.

The slogan is a mod to the original movie in which the central character, Regina, is hit by a bus after recklessly running across the road in the heat of an argument

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