Introducing the Boullion Bag from the House of K(norr)

By Hannah Priestley on Wednesday, December 20, 2023

Food brand Knorr have launched the hottest accessory of this season and it’s not a hot & spicy stock cube. Tapping into the (sometimes) illogical fashion trend of a small handbag accessory, the company have released their Boullion Bag.

Created with the fashionable and flavourful in mind, the mini bag can hold one thing – a Knorr stock cube. The bag echoes the Knorr’s logo and features golden accents including a ‘K’ monogram as seen in the spoof fashion promo video and imagery created by MullenLowe UK and Deutsch NY.

So if you’re heading to a household where seasoning isn’t the mode this festive season, look no further for your perfect accessory.