Greggs launch drone show to promote the return of the Festive Bake
By James Herring on Monday, November 6, 2023
Last night Greggs orchestrated a drone light show over Newcastle, announcing the much-anticipated return of their Festive Bake.
The event took place above the company’s Gosforth Bakery, where 500 drones choreographed a sky-high spectacle.
Mimicking a space launch, the drones formed a Greggs-branded rocket that embarked on a celestial journey through a universe peppered with the brand’s classic offerings.
Onlookers witnessed a larger-than-life interstellar narrative with the centerpiece a three-dimensional Festive Bake, rotating in space, captivating the audience with its 3D cosmic grandeur.
My son saw this last night above the Greggs factory at West Moor pic.twitter.com/CkBrXw1gCd
— Miggy’s Geordie Mammy (@nicola_cookson) November 4, 2023
Greggs had previously teased the event with a cryptic video, heightening anticipation.
The display was a creative collaboration with SKYMAGIC, known for their drone artistry at significant royal celebrations.