Subway launch royal SUBMARINES for King’s Day in Amsterdam this year

By on Tuesday, May 2, 2023

Last week, Subway offered customers the chance to ride in one of their THREE submarine’s to escape the crowded streets on King’s Day

Subway and Fitzroy Come Up with a Royal Way to Bypass the Amsterdam King's Day Crowd

Koningsdag or King’s Day is a national holiday in the the Netherlands. It celebrates the King’s birthday (27th April), and is an orange-filled celebration. It’s one of the biggest and most colourful festivities in the Netherlands.

On King’s Day this year, Subway has launched Royal Submarines – for those who wanted to escape the busy streets of Amsterdam!

Subway also launched a limited edition Subway Sandwich, called the Royal Sub. It had orange coloured ingredients and cost just 27 cents when ordered on the JustEat app. For customers who ordered the sandwich, some were offered the chance to ride on one of Subway’s three Royal Submarines.

Mischa Schreuder, ECD Fitzroy, said:

“We let two look-alikes of the royal couple sail around on our Royal Submarine. We immediately realized how much of an eye-catcher our submarine is. In Rotterdam we had a lot of people stopping by and right now it’s all over the press. By tapping into the visitors’ demand we crowned Subway as the crowd-pleaser of King’s Day of 2023.”

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