Cadbury gets other brands to promote chocolate bar – for free
By James Herring on Sunday, November 20, 2022
Cadbury has cunningly revamped the logo for 5 Star – to get other apps to market the chocolate bar for free.
While other brands spend a fortune on marketing during the festive season, Cadbury 5 Star says it has reduced its ad budget to zero.
The campaign from Mondelez India cunningly brings to life its ‘Do Nothing’ tagline.
[Agency: Ogilvy India]