Cadbury gets other brands to promote chocolate bar – for free

By on Sunday, November 20, 2022

Cadbury has cunningly revamped the logo for 5 Star – to get other apps to market the chocolate bar for free.

While other brands spend a fortune on marketing during the festive season, Cadbury 5 Star says it has reduced its ad budget to zero.

The campaign from Mondelez India cunningly brings to life its ‘Do Nothing’ tagline.


[Agency: Ogilvy India]

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