Ice hockey team ZSC Lion’s rewards royals fans with bottles of melted rink ice

Thousands of sports fixtures across the world have been sorely missed as a result of Covid -19. In partnership with Serviceplan Suisse, ice-hockey team ZSC Lions gifted their fans with melted rink ice from their stadium.

With over 4100 fans missing out on watching their team’s games live – the 15ml bottle ‘Essence of Lions’ acted as a unique memento for those looking to return to the stadium.

Each bottle was packaged and sent off to fans across the country – all of whom used their ice-water in various ways. Some fed it to their plants whilst others even baptised their babies!

Raul Serrat, Serviceplan Switzerland chief creative officer commented: “With a few icy drops, this project warmed the hearts of fans in difficult times. As a creative, this is what I take the most pride in creating work that inspires and reminds people of what really matters to them.”