Greenpeace reimagine iconic locations in plastic to highlight pollution
By Tom Hills on Tuesday, April 27, 2021
Greenpeace has created an innovative print, social and OOH campaign that sees iconic locations in Chile recreated in plastic to highlight the impact plastic pollution is having on the planet.
Chile produces more plastic than any other South American country, with only 8% of 990,000 tonnes recycled. As with everywhere else in the world, what is not recycled ends up in the ecosystem and impacts some of our most cherished locations.
To highlight the problem five locations – Easter Island, the Atacama desert, El Plomo mountain, the El Morado glacier; and the Araucania forest – have been recreated for a series of visuals from plastic.