German orchestra celebrates dusty concert halls with beautiful promo

Throughout lockdown, concert halls have been left empty all across the world, filled with nothing but silence. However, thanks to a specially designed and tested safety and hygiene concept, Bamberg Symphony in Germany is returning to the public on the 17th of September.

To mark this occasion Serviceplan Campaign designed a beautiful performance using nothing but dust, titled BAM is back.

Alexander Nagel, creative managing partner at Serviceplan Campaign: “The film arose from the idea that dust had settled in our concert halls during the pandemic because nothing could take place there anymore. For us, this dust was a symbol of coming to a standstill, which we wanted to transform into a symbol of a new beginning.”

The video ‘BAM is back’ was directed by Emilia Möbus, shot post-lockdown in July while observing Covid-19 safety regulations, and produced by LeHof Media, the Animations were created by Aixsponza.