Fosters revive ‘Good Call’ campaign after four years
By Staff on Tuesday, April 16, 2019
Fosters have decided to bring back their ‘Good Call’ campaign after a four-year hiatus. The campaign, delivered by adam&eveDDB, marks a return to the brands recognisable ‘Good Call’ advertising format which launched in 2010 and featured two Australian ‘Agony Uncles’ delivering lighthearted advice to British men.
The first 30 second advert of the campaign saw the brand inject some humour back into the beer market by poking fun at the current craft beer trend. The video, which mirrors the campaigns original format, sees Harry from Abergavenny in Wales call for advice on what to serve his ‘fancy pants’ brother-in-law. The Australian pair advise that Harry put Fosters into a jam jar and ‘call it something obscure.’
In 2014 Fosters chose to end their highly successful ‘Good Call’ campaign, citing a ‘need to evolve’ and adapt to shifting male attitudes. On the campaign’s return four years later, Senior Brand Director Nick Casby explains the revival was an “an easy decision”, finding that ‘the humour is very much welcomed at the moment with the world being quite serious and negative. Bringing a bit of refreshing Aussie optimism has done really well with consumers.”
Consumers can expect to see a lot more from Brad and Dan as Casby reveals Fosters intend for the campaign to ‘run forever.’