Race for Life runners given surprise messages of support from Kleenex
By Tom Hills on Tuesday, July 24, 2018
To celebrate its partnership with Cancer Research Race for Life, Kleenex wanted to surprise runners at one of the charity’s biggest events with emotional messages to help them through to the finish line.
With friends and family given the opportunity to record special video messages of support in the fan zone before the race, Kleenex used cutting edge bib-technology to trigger those videos at the exact moment the runner passed a giant screen situated at the nine mile mark.
With many running a half marathon for the first time and completely unaware of what was going to happen at this challenging stage of the race, the encouraging words were enough to give people a second lease of life.
It goes to show how important the support of those around us can be, not just during the race.