A Canadian magazine is asking men to pay 26% more for its latest issue

By on Thursday, February 8, 2018

A Canadian news and current affairs magazine Maclean’s has created two covers with two different prices—one at $8.81, the other at the regular price of $6.99—to reflect the 26 per cent gap between full-time wages paid to men and women in Canada.

The content of both magazines is exactly the same. Extra proceeds from $8.81 cover will be donated to Indspire, an women’s charity.

“Pay equity is having its moment as the next beat in the cadence of the #MeToo movement,” says Maclean’s Editor-in-Chief, Alison Uncles. “Our hope is that these dual covers help ignite the kind of urgent conversation in Canada that is already happening elsewhere around the world.”

Carrie Gracie, the BBC’s China editor, resigned earlier this year when her pay was revealed to be at least 50 per cent less than her two male counterparts, saying, “My managers had yet again judged that women’s work was worth much less than men’s.”

#istandwithcarrie trended on Twitter.


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