IKEA put wireless bungee jumping to the test to promote new wireless charging collection

In a campaign to promote its wireless phone charging collection, IKEA posits ‘wireless bungee jumping’.

https://www.youtube.com/watch?v=8M6M1ZDo8N8

The ‘documentary’ uses the type of science not seen since 1980s movies to explain how magnets make it possible for a man to throw himself off a 61m platform with no cable.

Of course, it’s fake. Sorry. And there’s a feeling of ‘more could have been done here given the effort’, but it’s well worth watching for the point the jumper ‘rebounds’.

Involved agency: DDB Brussels

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