Public (and journalists) undergo ‘Holiday Hypnosis’ in Virgin Holidays/Paul McKenna stunt
Virgin Holidays partnered with celebrity hypnotist Paul McKenna to launch ‘Holiday Hypnosis’ sessions at Bluewater Shopping Centre in Kent.
The 2-day brand experience took place in a purpose-built ‘hypno-pod’ based in House of Fraser. McKenna put willing participants – including the Mirror’s Clemmie Moodie, who wrote about the experience here and the Telegraph’s Harry Wallop, who wrote about it here – under hypnosis to give them the feeling of coming back from a dream two-week holiday.
This ITN video and interview should give you a better insight:
Involved agencies:
