Celebs design VIP (Very Important Pudsey) collection in charity campaign
By Rich Leigh on Wednesday, November 6, 2013
To promote and raise money for this year’s BBC Children in Need, mascot Pudsey has been given a VIP (Very Important Pudsey) makeover by eight stars of the British film, TV and music world.
Sir Paul McCartney, Coldplay, Sir Terry Wogan, Dame Shirley Bassey, Brian May, Dame Judi Dench, Joanna Lumley and Dame Helen Mirren each designed their own Pudseys, which will be auctioned to raise money for the charity. The auction starts tonight (the 6th) at 6pm and ends on Saturday 16th November at 6pm. Details of the auction will be posted here.
The bears are currently on display at St Pancras International station, London, where they’ll remain until 17 November. They were unveiled on Monday by Sir Terry Wogan (cradling his leprechaun Pudsey design, below):
You can see each of the Pudseys, who designed them and what inspired the designs in this gallery.
The cute campaign with a serious message, worked up by my erstwhile employers and colleagues at Frank PR, has been covered widely, by the likes of the Telegraph, Mail, Express, Mirror, ELLE and many other outlets*.
Read more: BBC
Involved agency: Frank PR
*Unlucky, other coverage of the month contenders…