Samsung celebrates the launch of first curved OLED TV with a fab PR stunt
By Nic Fearn on Friday, September 13, 2013
To show the whole world how good PR is done, Samsung today partnered with the EDF Energy London Eye to create the ultimate room with a view, celebrating the launch of its first ever curved OLED television.
The stunt involved Samsung setting up a luxury looking room with its curved OLED TV on show, in one of the London Eye’s notable glass pods – this is a very clever, creative idea! I wish I could have a turn too!!
From the press literature:
Offering a whole new way to experience television, the Samsung S9C is the first TV to feature Multi View capabilities meaning two people can watch completely different full-screen Full-HD content, even in 3D, on the same display. This innovative Multi View feature is like having two TV’s in one and is enabled by Samsung’s 3D Active glasses.