Samsung celebrates the launch of first curved OLED TV with a fab PR stunt

To show the whole world how good PR is done, Samsung today partnered with the EDF Energy London Eye to create the ultimate room with a view, celebrating the launch of its first ever curved OLED television.

The stunt involved Samsung setting up a luxury looking room with its curved OLED TV on show, in one of the London Eye’s notable glass pods – this is a very clever, creative idea! I wish I could have a turn too!!

From the press literature:

Offering a whole new way to experience television, the Samsung S9C is the first TV to feature Multi View capabilities meaning two people can watch completely different full-screen Full-HD content, even in 3D, on the same display. This innovative Multi View feature is like having two TV’s in one and is enabled by Samsung’s 3D Active glasses.