Job-seekers pose in store front stunt to grab employers' attention

By on Monday, May 13, 2013

So you may remember the guy who made an awesome CV on Amazon, featuring himself as the product. Now job-seekers in Denmark are taking their search to new levels, by displaying themselves in a shop window.

15 unemployed professionals exhibited themselves working away at their CVs and social media profiles in a scene much like a normal office in the busy Copenhagen store front.

Passers-by – including potential employers – were able to pop in for a chat, or – and I love this – scan a QR code to see a presentation of the hopefuls and their LinkedIn profiles.

The below translates as ‘Exhibited: Too clever to sit in a window?’


Picking up coverage in the Mail OnlineMetro, Huffington Post and the Wall Street Journal, the stunt has already caused a stir in the UK and US press.

Alexander Peitersen, managing director of Reputation, the marketing agency behind the stunt, says: “Companies can get 50 applications every week and all of them start to look the same.”

This is certainly one way to stand out – and is apparently working, with three of the job-seekers receiving offers in less than two days.

Involved agency: Reputation Copenhagen


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