Free unicycling lessons offered by Jackpotjoy in London this week
By Rich Leigh on Tuesday, May 21, 2013
Ever fancied trying unicycling out?
From the 21st (today) til Saturday the 25th of May, bingo website Jackpotjoy is offering free half-hour lessons at locations across London, as part of its ‘Fundation‘, aiming to encourage Brits to have more ‘daft fun’.
The scheme, designed as a ‘daft fun alternative’ to Boris bikes, sees the installation of a unicycle docking station offering unicycles for hire, with trainers on hand to teach you how to ride one.
It’s a fun PR campaign that, despite not relating to bingo (in any way, shape or form), does tick the ‘Fundation’ box and will get the brand noticed.
This follows the company’s famous massive yellow duck down the Thames stunt and also a mockup of what the Gherkin would look like as, well, an actual gherkin.
Here’s a video featuring Barbara Windsor (?) explaining the new campaign:
Londoners wanting to take Jackpotjoy up on the offer of a lesson just need to tweet @jackpotjoy using the hashtag #jackpotjoybikes with a day and time they’d like to give it a try (locations below).
Source: Diffusion PR‘s Christopher Charnley