Singletons put #HeartOnSleeve to find love this February
By Louise Moran on Friday, February 15, 2013
Dating website MySingleFriend ran a clever PR and social media campaign for Valentine’s Day calling on the UK’s seven million odd singles to wear their heart on their sleeve – quite literally – to find love this February.
A range of badges were created with messages such as ‘boyfriend material’, ‘hook me up’ and ‘someone’s single friend’ and were given to commuters in Manchester, Leeds and London. MySingleFriend is encouraging anyone who spots a potential partner for them or their friend to use the hashtag #heartonsleeve to spark a conversation on Twitter.
While MySingleFriend plays cupid 365 days a year, perhaps on Valentine’s
Day 2013 someone’s single friend found a new relationship by wearing their #HeartOnSleeve!
Agency: Manifest London