Portraits of the incumbent mayor Boris Johnson and contender Ken Livingstone have been carved into the wax of Mini Babybels by miniature artist (his art, not him) Aiden Campbell to mark this Thursday’s London mayoral elections.
Involved agencies:
KFC leans into absurdity with pickle-filled puffer jacket drop
HP prints a billboard live on the street – one A4 sheet at a time
Cadbury turns Creme Egg rituals into a playful product with the GooTool
Häagen-Dazs swaps Guinness for ice cream pints on St Patrick’s Day
IKEA turns loyalty into a playable experience
