Starbucks have a free coffee with your name on it
By Louise Moran on Wednesday, March 14, 2012
An email offer from Emerald Street in my inbox turned out to be a clever little PR stunt by Starbucks.
To launch their “new standard of latte” Starbucks are offering complimentary tall lattes this morning. All you have to do to get a free coffee is introduce yourself, and let your server know exactly how you like your coffee.
It's all in the name of adding a little personal touch to your morning caffeine fi
x – from now on, the baristas won't be shouting coffee orders to let you know yours is ready, but instead calling you by your name. The no-nonsense voiceover man explains all:
http://www.youtube.com/watch?v=Vtr0c6oVvSM
It's a small gesture, but it goes a long way to personify quite a generic, big name brand and hey, we all love a freebie so this is bound to get people chatting on social media.