Paddy Power in hot water over transgender stunt
Technology
EA sends Mass Effect 3 into space; gives gamers chance to snag early copy
Interactive tweet board set up in Victoria Station
notonthehighstreet.com get musical for Valentine’s Day
‘The Amazing Spiderman’ creates scavenger hunt via Twitter
Scandinavian Airlines finds a purpose for QR codes
Simple PR wins: Muppets cupcakes sent to Stephen Fry
Job site in England Football Manager stunt
Find your one in a dozen this Valentine’s Day with Krispy Kreme UK
Skoda successfully seizing social media
Eau de baked potato
stmarksstudios.com
Ben and Jerry’s target journalists with personalised tubs
Heineken launches ‘The Serenade’
100 year old woman swears by her Nintendo DS