Products

Cushelle creates flushable magazine

KFC leans into absurdity with pickle-filled puffer jacket drop

Cadbury turns Creme Egg rituals into a playful product with the GooTool

Devil Wears Prada 2 turns popcorn into fashion with handbag bucket

Corona introduces laser-etched limes to perfect bottle ritual

Chupa Chups creates the ‘final boss’ lollipop

Guinness turns matchday moments into shareable ‘Pints of View’

Why Foster’s swapped its wordmark for swearwords

Crisps in an Easter egg?

Now you can get buried in a Supreme coffin

A prototype retro phone that puts childhood back on the line

Fast food meets fine dining as McDonald’s drops McNugget Caviar

Absolut and Tabasco turn up the heat with spicy vodka launch

Heinz brings the keg party to ketchup lovers with ‘KegChup’ launch

Jägermeister fights back against lukewarm shots

LEGO and Crocs step into playful new partnership

Seletti turns up the nostalgia with giant BIC pen lamp

Anya Hindmarch reimagines Boots with retro concept store

Sephora adds a touch of Tabasco to its latest lip gloss launch

Lip Balm goes metal in e.l.f. and Liquid Death’s twisted sequel

Heinz reinvents the fry box with ketchup-friendly design

25 of the best creative product drops of 2025

Crumbelievable! Lidl turns heads with croissant perfume

Danish campaign tackles drug driving with rolling papers