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Gatorade employs Usain Bolt to prove their place at the Olympics with #WinFromWithin

HISTORY Channel wows journalists with Marilyn Monroe

HMV Social Media Cafe

Joan Rivers Book Protest

American man ‘selling’ entire life and video game chain for $3.5m in win-win PR stunt

Cadbury send personalised Dairy Milk bars to Team GB athletes

Move over flash mobs, cash mobs are the thing

Jaff-art cake

Journalists ‘bribed’ in brilliant Dictator DVD release stunt

Tesco launches first virtual store…at Gatwick Airport

A PR campaign with some real buzz

Creative Porsche marketing stunt targets wealthy homeowners

Ultimat Vodka window washer gives ‘overworked’ New Yorkers a lofty alcoholic invitation

David Beckham in his underwear projected onto White Cliffs of Dover in H&M stunt