Weetabix sends customised boxes to celebs in fun PR stunt, including @MissAmyChilds
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Lynx launch world’s first invisible ad
Telecom NZ encourages phoning home with free Mother’s Day calls (not just for extra terrestrials)
Weight Watchers and Debenhams team up to enhance shopping experience for those uncomfortable with their weight
Ann Summers ice cream van promises freebies if you don a bikini or show your best sex face
TorTyrrells Mariachi tour
Bakery commissioned to create giant cupcake tree artwork
Cadbury’s and Shazam join for Olympic TV ad campaign
Great case study: McDonald’s crowdsourcing PR campaign delivers tasty financial results
stmarksstudios.com
Horses ‘enjoy’ ride-in screening to celebrate cowboy film DVD release
Facebook promotes organ donation registration using ‘life event’ on timeline
Australia’s Magnum PR use Sacha Baren Cohen’s ‘Dictator’ to try and attract media buzz….