The 15 best campaigns we saw in April

This month’s best marketing campaigns show how brands can find fame in unexpected places.

A stolen truck of Kit Kats became a global marketing moment. The curves of the Amazon River became a new brand identity. A paternity leave campaign turned supermarket stickers, balloons and everyday products into a sharp argument about UK parental leave. Burger King turned London Marathon exhaustion into a Whopper reward. National Geographic transformed billboards into living homes for bees.

From clever outdoor advertising and social-first brand ideas to beautifully crafted design, experiential campaigns, product innovation and purpose-led creativity, these are the best campaigns of the month — and the creative marketing ideas that cut through in April.

01 | Tens of millions in free marketing… for a stolen truck of Kit Kats
Nestlé may have lost a truckload but the internet had other ideas. What could have been a supply chain headache turned into a global marketing moment, with memes, brand responses and product shots leading the news agenda. Read our analysis here.

02 | Brazilian Amazon gets new brand identity built from the curves of its river
The new logo is shaped from the real curves of the Amazon River using satellite imagery to form an alphabet from the basin’s waterways. See the full project here.

03 | Campaign exposes the absurd truth about UK paternity leave
The Dad Shift launched a guerrilla campaign that compares the UK’s two weeks of statutory paternity leave with everyday items that last just as long, or longer. ‘Things That Last Longer Than UK Paternity Leave’ uses stickers, posters and balloons to make an awkward truth feel instantly visible.

04 | This might be the most extraordinary music video you’ll see this year
The promo for GENER8ION & Yung Lean’s “Storm” is a seven-and-a-half-minute boarding school fever dream, directed by Romain Gavras. Exceptionally beautifully choreographed chaos by Damien Jalet.

05 |Iceland seeks ‘really bad’ photographer for global campaign
Icelandair is searching for a really bad photographer to help prove that even the worst snapper can take great photos of Iceland.

06 | Spotify turns skin-deep emotion into a case for ad-free listening
Spotify launched a striking print and OOH series that dramatises the jolt of an ad break interrupting a moment of deep musical connection.

07 | Burger King serves up a Whopper finish at the London Marathon
The campaign uses real portraits of marathon finishers shot by documentary photographer Sophie Green to turn the post-race burger into the ultimate reward. Each poster carries a time stamp showing how long it took to eat the burger.

08 | De’Longhi turns its coffee machines into tiny cafés
Brought to life with Simon Weisse, the visionary model-maker known for his miniature work for filmmakers including Wes Anderson. See the series here.

09 | Street art turns kids’ height charts into a stark call on homelessness
Children’s charity We Are Mobilise turned children’s height marks into street artworks across Sydney and Melbourne to highlight youth homelessness in Australia.

10 | McDonald’s turns everyday shortcuts into an outdoor campaign
McDonald’s Netherlands launched a print and outdoor campaign that maps the unofficial shortcuts people already take on their way to its restaurants.

12 | adidas launched a World Cup shirt collection for dogs
The FIFA World Cup 2026 pet jersey collection, lets football fans match their national team colours with their four-legged companions. See the collection > here

13 | Chupa Chups celebrates new wrapper with Lucha Libre twist
Chupa Chups marks the arrival of its new easy-to-open wrapper with an out-of-home campaign inspired by the drama of Lucha Libre.

14 | Coca-Cola finds a way into football stadiums where red is off limits
Coca-Cola launched a football-led campaign that brings the brand into stadiums where red, the colour associated with rival teams, has long been absent. Using optical illusions across out-of-home and social, You Must Love Coke allows fans to perceive Coca-Cola’s signature red without a single red element appearing in the work itself.

15 | National Geographic turn billboards into living homes for bees
National Geographic and Meanwhile unveiled branded bee hotels and ‘bloomboards’ in Manchester to promote an upcoming documentary while giving pollinators a genuine boost.