Specsavers steps onto the padel court

Specsavers steps onto the padel court.

The campaign highlights how contact lenses can transform on-court performance offering free games of padel with partner clubs for new subscribers.

Specsavers has launched a six-month sponsorship with 15 London padel clubs to back the sport’s rapid growth while spotlighting the performance benefits of contact lenses.

As padel continues to pull in first-time players across the UK, the optician is going grassroots with a partnership designed to deliver practical value for clubs, players and local stores alike.

The campaign centres on the idea “NO GLASSES BEYOND THIS POINT”, raising awareness of contact lenses for sport through highly visible on-court branding and community-led activation.

As part of the partnership, anyone signing up to a new contact lens subscription at participating stores can claim a free game of padel for up to four people, neatly tying trial, sport and local relevance together.

Across 69 courts, players will see the message in action, supported by access to a 200,000-strong padel member database, social content opportunities, PR and marketing collaborations and a free game of padel offer that delivers immediate payoff for participants.

Neil Liddle, Brand Partnerships and Sponsorships Lead at Specsavers, says padel’s London boom inspired the idea, adding that contact lenses “make a real difference on court”.

By working directly with clubs, he notes, the brand is supporting padel communities while creating “meaningful value for the brand at an important moment for the sport”.

Sport