Nailed it! Aldi’s baked beans & butter-inspired 3D nail art are this festival season’s wildest trend
By Jamie Hesketh on Thursday, June 19, 2025
Aldi has dipped their fingers into the world of nail art with a striking collection of festival-inspired claws, featuring fan favourite products such as their Bramwells baked beans, Nordpak butter, and (of course) Cuthbert!
The show-stopping nail art comes after research revealed 38% of festival enthusiasts view bold nail designs as an integral component of their festival attire. An additional 39% even consider a festival manicure as essential as bringing a tent…
To bring the nails to life, Aldi teamed up with Instagram creator Sophie Parkinson (@soph_builds_nails) to create the Aldi classics, as well as an Aldi checkout scene, complete with shopper and tiny basket.
Aldi’s research also revealed a staggering 46% of festivalgoers rely on Aldi for their seasonal essentials, a trust well-founded in the retailer’s array of festival must-haves. From practical items like the Self-Inflating Mat (£14.99), Camping Cookware Set (£14.99), and Folding Trolley (£39.99), to luxurious comforts such as the 4-in-1 Airbed (£24.99) and the new Portable Coffee Maker (£22.99).
Julie Ashfield, Chief Commercial Officer at Aldi UK, says: “Festival season wouldn’t be complete without a fun manicure, and we wanted to offer some inspiration to Aldi-lovers who are looking to go all out with their next set, because who wouldn’t want Bramwell’s Baked Beans, Professor Peppy and Magnum Washing Up Liquid on their nails?
We’re also giving shoppers the chance to win a nail design of their choice, so whether you’re a Cuthbert fanatic, or are obsessed with Titan Bars, you can express yourself with a manicure that is sure to standout this summer!”
For those eager to get their hands (or nails!) on this limited-edition nail art, entering is simple – email [email protected] with your full name and preferred nail design by 26th June 2025 for a shot at festival nail glory.
