Trim the competition (and the body hair) in Philips’ Body Royale

Forget battle scars, this is about battle hair. Philips OneBlade has just launched Body Royale, a Fortnite experience that takes grooming to chaotic new heights, complete with a giant virtual naked man at the centre of it all. (Yes, you read that right.)

Debuting at TwitchCon, Body Royale lets players dive into a hilariously hairy custom Fortnite map, where thick tufts of chest hair double as cover, shaving nostrils powers you up, and avoiding stray shots requires more than just sharp reflexes—you’ll need a solid sense of humour. Naughty bits? Tastefully hidden. Viewer reactions? Absolutely unhinged.

Crafted by Fuse, alongside Ketchum UK and a fearless team at Philips, this bizarre and brilliant activation doesn’t just sell a shaver, it sells an attitude. Because why launch a product with a promo video when you could drop a giant follicle-filled man into one of the world’s biggest games?

Philips’ Head of Marketing might not have said it but we will: Body Royale is less of a game, more of a hairy, high-stakes grooming odyssey. One swipe at a time, Philips is showing gamers that body hair maintenance can be fun, strategic, and absurd in the best way possible.