Aer Lingus launches ‘Irish Exit’ campaign in Nashville

Aer Lingus has marked the launch of its new direct route from Nashville to Dublin with a smart and culturally aware campaign in partnership with Uncommon Creative Studio.

Tapping into the well-known phrase “Irish Exit” — often used to describe leaving a social event without saying goodbye — the airline has reimagined it as a nudge towards spontaneous travel.

On 12th April, the day of the inaugural flight, Nashville saw teal ‘Irish Exit’ signs appear across the city, pointing the way to the airport from spots like Broadway and Downtown.

The campaign includes bag tags, billboards, bar signs, road signs and influencer content, creating a strong visual presence across the city.

Lucy Jameson, co-founder of Uncommon Creative Studio, comments: “We wanted to create a campaign that will truly disrupt the city of Nashville at this pivotal moment for Aer Lingus as they launch this new flight route. ‘Irish Exit’ leans into a phrase that’s truly ingrained in discourse both in the US and Ireland…it brings the two countries together to celebrate their connectivity in such a pointed way. Because what’s more iconic than pulling an Irish exit?”

It’s a creative way to build awareness of the new route, tying a popular expression back to Aer Lingus and its growing network in the US.

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