Lovehoney and Surreal Put the Buzz Back in Breakfast

Adult cereal brand Surreal and Lovehoney have partnered to create a limited-edition breakfast cereal named, wait for it…”Dild-Os.”

A limited range of cereal boxes launched on April 8th, each containing a complimentary vibrator as the collaboration aimed to promote sexual wellbeing alongside healthy breakfast habits – a match made in heaven.

The campaign comes after research from Lovehoney found 62% of Brits enjoy morning sexual activity, with a further 48% reporting it helps improve their mood for the day.

Lovehoney spokesperson Nadia McCowan said, “The cereal is all about celebrating pleasure in every form and we love that Surreal’s vibrant, playful approach aligns so well with our mission of breaking taboos and promoting sexual wellbeing,”

Available from April 8 for £5.99 on the Surreal and Lovehoney websites lovehoney.co.uk

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