Heineken’s flipping great new phone case aims to stop social doom scrolling
By Jamie Hesketh on Monday, April 7, 2025
Drinks giant Heineken is back with an invention that’s bound to nudge you off your phone the next time you’re at the pub.
Dubbed ‘The Flipper,’ this is no ordinary phone case; it’s a cautionary contraption that quite literally flips your phone face down when it senses a good time brewing, thanks to some swanky AI.
Activated by the call of ‘cheers’, The Flipper’s mission is to save us from the peril of ‘phubbing’ (the epidemic where our digital lives overshadow actual human interactions). With 47% of us glued to our screens even in social settings, the need for an intervention like this is seemingly crucial.
So, next time you’re at the bar, flip your phone old-school style and actually enjoy the company.
Cheers to that!
