April Fools 2025 round-up
By Staff on Tuesday, April 1, 2025
It’s April Fools Day! Here’s a round-up of our favourite pranks, jokes and just general silliness:
Birds Eye finally addresses what happens to the left over potato pieces
Birds Eye has revealed the secret behind the missing holes in their potato waffles with a new product: Potato Waffholes. These bite-sized, crispy snacks are made from the ‘lost’ waffle holes, offering a fun twist on the classic. This playful launch finally answers the question no one was asking: what happens to the leftover bits of spuds when waffles are made?
Subwhey shakes up the fitness scene, turning its subs into protein shakes
Subway has released a range of protein shakes inspired by some of the brand’s most iconic and protein-packed Footlong Subs! The exclusive ‘Subwhey’ range includes a blended Meatball Marinara Sub, Big Breakwich Sub and the Classic B.M.T, packed with 40-59g of protein, and of course a generous portion of fresh salad per shake.
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Amelia Dimz releases new chicken nugget phone case
Chicken shop queen, Amelia Dimoldenberg, has revealed her own Rhode-style phone case, made to perfectly hold a single chicken nugget! Something tells me my pre-order won’t actually go through though…
Doms Proteinon – Protein Works answer to alcohol-free champagne
Protein Works has launched Doms Proteinon, a boozeless, protein-packed version of Dom Pérignon champagne. Aimed at athletes, it taps into rising searches for alcohol-free champagne and a surprising 580% surge in “protein champagne.” Guess some people really will be disappointed this luxurious shake is an April Fools…
Babybel launches sleeping bag inspired by iconic design
Nostalgic snack cheese brand Babybel has created a limited-edition Wax Sleeping Bag, taking cues from their iconic wax outer layer and peelable opening mechanism. The festival essential is designed to keep you snug and dry during the music season – come rain or sun, you’ll be as warm as a cheese toastie!
Terry’s Chocolate releases new mint toothpaste
Terry’s Chocolate is planning to revolutionise oral care by announcing the “Chocolate Mint Toothpaste”. The product claims to combine dental hygiene with their popular chocolate mint flavour, as brand spokesperson said, “Our fans have always dreamed of starting and ending their day with Terry’s Chocolate Mint, and now they can – without upsetting their dentist!
Aldi celebrates pure Scottish water
It’s official…Aldi stores across Scotland have launched “Taps Aff,” a 100% natural alcohol alternative made from beloved Scottish tap water. The refreshing drink celebrates Scotland’s iconic pure tap water, one of the things Scots are proud of! The comical launch ties in well with the rise in popularity of low/no-alcohol beverages
Asda bans shoppers with no back pockets
Asda announces the introduction of a Rear Pocket Dress Code, forcing shoppers to sport visible back pockets for entry. No pocket? Stick-on ones are handed out at the door to keep things “tap-friendly.” With the stick-on pockets able to be applied elsewhere – as long as it’s visible to staff while you are shopping. All Asda staff have been fully trained in the Pocket Tap Policy and ready to assist, making sure every shopper can tap with ease.
Heck launches sausages spiced with Matcha
Heck Food, renowned for its gluten-free sausages, burgers, and more, has built a reputation for its sometimes-controversial product ranges – from Hot Cross Bun burgers at Easter to Sprout Sausages at Christmas. This time the Heck team has taken things a step further, launching Matcha Chipolatas. Gluten free, high protein lean chicken sausages spiced with Matcha Green tea. Wellness and sausages – a Match-a made in heaven? You decide.
The Odd Company releases portable mattress perfect for commuters
The Odd Company has unveiled the “City Napper,” a £350 portable mattress designed for commuters who struggle to leave their beds in the morning. Featuring a cushioned headrest and quilted poncho cover, it provides neck support and warmth while keeping germs at bay – perfect for catching extra sleep on the go.
Dole Sunshine releases pineapple flavoured eggs
Dole Sunshine Company introduces the world’s first Pineapple-Flavoured Eggs, now available in supermarkets. These unique eggs feature a sweet, tropical pineapple taste and richer golden yolks. Perfect for ‘sunny side up’ lovers, this innovative launch brings a bold new twist to breakfast with Dole Tropical Gold pineapple-flavoured eggs.
