Lynx and LOLA MullenLowe have just rewritten the dating playbook with catnip.
Introducing ‘Lynx with Catnip’, the world’s first body fragrance designed not just to attract people, but their pets too.
Why? Because apparently, the cat does have to like you.
A Censuswide survey found that 60% of cat owners wouldn’t date someone their feline disapproved of. So, Lynx did what Lynx does best: turned a dating dilemma into a bold fragrance innovation.
Infused with catnip – yes, the same stuff that sends cats into a euphoric spin—the scent uses nepetalactone, a compound that mimics feline pheromones.
The result? A ‘scientifically-backed’, pet-friendly cologne that just might help you survive the ultimate relationship test: the cat.
Part charm offensive, part social experiment, Lynx with Catnip proves that in the game of love, winning over whiskers is half the battle.
Caroline Gregory, Global Brand Director, AXE & Lynx said “Confidence is key but let’s be honest, if her cat isn’t on board, you’re in trouble. With Lynx with Catnip, we’re giving guys an edge. This idea takes our purpose as a brand and our platform, ‘The Power of a Fragrance,’ to a whole new level.”
Credits
Lynx Team:
Global Brand Director: Caroline Gregory
Global Brand Manager: Matthew Yocum
Global Assistant Brand Manager: Gareth Roberts
Lynx Marketing Manager: Josh Plimmer
Unilever PC Head of Media: Clare Fineberg
Unilever Global Head of Safety, Environmental & Regulatory Science: Julia Fentem
Regional Senior Advertising Producer Unilever: Attilio Gianfrancesco
Unilever R&D : Benjamin Liu
Tagasako Fragrance Development team:
Sylvain Eyruad
Jonathan Warr
Jacob Varela
Celine Carraze
Damienne Couvant
Aurelie Brogniart
Martin Cowen
Stephanie Sebastiao
Lead Agency: LOLA Mullenlowe
Executive Creative Director: Tomas Ostiglia
Creative Directors: Jorge Zacher, Dante Zamboni
Social Creative Director: Maria García Campos
Associate Creative Director: Diego Vieira
Copywriter: Marcos Colombres, Josefina Mateo
Art Director: Fabio Tridenti, Ezequiel Scarpini
Social media creatives: Alexander Peck, Ben Willis
Social media manager: Ana Teijeiro
Social visual designer: Rodrigo Muñoz
Global Business Director (IPG): Federico Duberti
Managing Director: Tom Elliston
Account Director: Cristina Panea
Account Manager: Paula Portela
Head of production: Felipe Calviño
Producer: Marina Saro
Production House – CANADÁ
Direction: Andreas Nilsson
Executive Producer: Victor Mata
Producer: Christy Alcaraz
Production Manager: Dani Molina
DOP: Lasse Frank
Production Designer: Jon Blud
Wardrobe: Violeta Comella
MU & Hair: Andrea Trenado
Editor: Jonnie Scarlett (The Quarry)
Post Production Coordinator: Marina Martínez
Postproduction House: Melt Creative
Color correction: Xavi Santolaya
Sound: IXYXI
Music Agency: Big Sync Music
Senior Music Supervisor: Alicia Leinot
