Dominos produces live feed of melting ice sculpture & asks viewers when it’ll break
Dominos has created an ice sculpture that is currently melting, and is asking viewers to guess when it will break.
The pizza chain has uploaded a live stream of a melting delivery man holding a box on YouTube, and the person who correctly guesses when the box will drop will win a year’s supply of pizza.
A simple stunt utilising various social media platforms and fun talkability factor, this is a great way to engage with customers. #Dominosmeltdown is currently trending on Twitter and fans seem to be loving it.
Have a look at the melting man:
https://www.youtube.com/watch?v=Y6e5zIEFXBo
