The week’s best brand campaigns

By Staff on Saturday, April 11, 2026

In this week’s round-up:

Iceland seeks ‘really bad’ photographer for global campaign
Icelandair is searching for a really bad photographer to help prove that even the worst snapper can take great photos of Iceland.

How Nutella became the accidental brand winner of Artemis II.
Crew member’s iPhone photos and a drifting jar of Nutella were never meant to be the story, but both became part of the conversation during the televised mission.

KitKat stages escorted convoy after theft headlines
KitKat Canada has turned the theft of more than 12 tonnes of chocolate into a playful stunt, staging an escorted delivery convoy through Toronto at Easter, one of its busiest restocking periods.

IAMS checks in with a cheeky airport take on pet gut health
IAMS has turned the baggage carousel at Orlando International Airport into the stage to spotlight the role of digestive health in everyday pet care.

Chupa Chups celebrates new wrapper with Lucha Libre twist
Chupa Chups is marking the arrival of its new easy-to-open wrapper with an out-of-home campaign inspired by the drama of Lucha Libre.

👀 Got your ticket to Famous Campaigns Live?
We’re staging our first ever live event. On 29 April, we’re bringing together the most talked-about brands of the year, with their CMOs and top creatives on stage. Grab your ticket.

Uber turns sunbed wars into a smart plug
Uber has brought the ritual of the holiday sunbed scramble to London in a playful campaign for its Reserve booking feature.

National Geographic turn billboards into living homes for bees
National Geographic and Meanwhile have unveiled branded bee hotels and ‘bloomboards’ in Manchester to promote an upcoming documentary while giving pollinators a genuine boost.

The Famous Q&A with The Ordinary’s Yasmin O’Neal
Why instinct, leadership and creative conviction is what separates famous brands from forgettable ones. Read it here.

Marmite puts cooking centre stage in ‘Dishes of Love and Hate’

Marmite has launched a new campaign designed to encourage more people to cook with the savoury spread, moving it beyond its traditional place on toast.

Crown Jewels installation spotlights testicular cancer

The OddBalls Foundation has launched a tongue-in-cheek installation featuring a jewel-encrusted pair of “Crown Jewels” to get men talking about testicular cancer and the importance of regular self-checks.