Digital PR Summit returns to Manchester

The Digital PR Summit will return to Manchester on Wednesday 22 April, bringing more than 500 agency, freelance and in-house marketers together for a one-day programme focused on the future of digital PR.

Now in its third year, the event is billed as the UK’s largest dedicated digital PR conference and will once again take over The Royal Northern College of Music with a two-track line-up of talks and panels from more than 20 marketers and journalists.

Among the standout sessions is Faces of Fakery – how AI and SEO poisoned the well for PRs and journalists, featuring Sarah Waddington, CEO of the PRCA, and Press Gazette journalist Rob Waugh. The session will explore the growing impact of fake experts, AI-generated content and misleading advice stories on both journalism and PR.

AI will also be in focus during the journalist panel, The Age of AI: What PRs Need to Know, where attendees will hear directly from journalists and PR specialists, with time built in for audience questions.

Another key session comes from Digitaloft founder James Brockbank, who will tackle one of the sector’s biggest challenges: proving commercial value in How to Measure Impact & Show the Real Value of Digital PR.

UPDATE: The event has sold out – more information is available on the Digital PR Summit homepage.