The week’s best brand campaigns

By Staff on Friday, March 27, 2026

In this week’s round-up:

KFC leans into absurdity with pickle-filled puffer jacket drop
KFC has launched a one-of-a-kind “Pickle Puffer” jacket filled with real pickle juice and sliced gherkins to promote its new Pickle Mania menu.

HP prints a billboard live on the street – one A4 sheet at a time
HP has launched a eye-catching campaign for its Smart Tank printers by printing an entire billboard live in Clapham, using 319 A4 sheets assembled into a large-format OOH site.

Cadbury launch ‘GooTool’ to upgrade how you eat a Creme Egg.
The brand celebrates the weird and wonderful rituals around the Easter treat with a playful nod to the Swiss Army Knife. The GooTool.

IKEA turns loyalty into a playable experience
IKEA Denmark has launched “Collect Points with IKEA Family”, a campaign that reimagines its updated membership benefits as a real-world gaming experience.

‘Call a boomer’ service puts students in direct line to lonely seniors
A new street-level activation in Boston is inviting young people to pick up the phone and connect with seniors living in care homes.

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IRN-BRU turns new can designs into free tattoos for fans
Drinks brand invites fans to get brand artwork tattooed at a Glasgow pop-up called Tat-BRU.

Carlsberg brings BSL to Anfield for Liverpool FC fans
The campaign saw fans at Anfield taught how to sign the words to “You’ll Never Walk Alone” in British Sign Language ahead of Liverpool’s match against West Ham.

Clue spotlights the £20k reality of menstruation
Clue has launched a new campaign revealing that menstruation costs the average person more than £20,000 across their lifetime, reframing periods as a significant financial issue.

Cushelle creates flushable magazine

Toilet roll brand Cushelle has launched what it claims is the ‘world’s first flushable magazine’, turning Britain’s bathroom “me time” into a cheeky brand experience.